The title on the door is rarely the title on the contract. Target the wrong role and your campaign stalls before it starts.
Cleaning is bought by different roles in different facility types. Treating every building the same is the fastest way to waste an outreach campaign.
By Facility Type
In professional offices it is usually the office manager or facilities director. In medical and dental practices it is the practice manager. In manufacturing and warehousing it is the plant or operations manager. In managed real estate it is the property manager, who often controls several buildings at once.
The Portfolio Multiplier
Property management companies are the highest-leverage target in most markets. One relationship can lead to several buildings, and the buying process is already vendor-oriented.
Messaging Follows The Role
An operations manager cares about uptime and consistency. A property manager cares about tenant complaints. An owner cares about price and trust. Same service, three different opening lines.